Kosovo Banking Association in cooperation with Visa launches information campaign to increase bank card payments in Kosovo and reduce CASH transactions in the economy

The banking sector in Kosovo has managed to build a fairly extensive payment infrastructure which extends throughout Kosovo. This infrastructure also includes POS points of sale where buyers can make their payments with bank cards. Given that the use of bank cards is considered one of the fastest and safest methods to make payments, the banking sector in Kosovo has also paid special attention to it. In this regard, the Kosovo Banking Association, with the support of Kosovo commercial banks and Visa, has launched an information campaign to explain what are the benefits to citizens if they make their bank card payments but also the benefits to merchants as well as the economy as a whole.

 This campaign aims to increase the trust in the use of debit cards and to positively influence the increase of bank card payments in Kosovo and the reduction of CASH in the economy. Reducing the use of CASH and increasing electronic payments would also contribute to combating the informal economy which is often accompanied by transactions with CASH but would also increase competition in the field of payments which brings many benefits to consumers.

The benefits are numerous including the following:

The bank card offers you security and convenience in your payments, enabling contactless transactions for small and daily amounts. In this time of pandemic, this opportunity to pay without contact also affects the prevention of the spread of Covid-19 virus.

Bank card payment saves time as you do not need to withdraw CASH at ATMs every time and keep CASH with you.

In addition, with a bank card you can make purchases and payments online thus saving your time.

Bank card payments are recorded in your bank account enabling better management of personal expenses and finances. Bank card payments reduce the use of CASH, which helps fight the informal economy and counterfeit money.

Bank card payments can be made on all POS equipment of Kosovo banks, without any additional cost and regardless of the amount you pay, the transaction cost for the cardholder is ZERO.

This campaign will take place during September-November 2020 and is expected to have a positive impact for the banking clients, for advancing the payments market in Kosovo and the economy as a whole.

MANAGE YOUR FINANCE BETTER, STAY HEALTHY AND SAVE TIME BY PAYING WITH YOUR BANK CARD!