"Be practical, Pay by Card" campaign launched by the Kosovo Banking Association in cooperation with Mastercard

01.06.2021, Pristina

Kosovo Banking Association in cooperation with Mastercard launches the informing campaign on the use of bank cards: "Be practical, Pay by Card".

The payment market in Kosovo is further developing and banking services and products are in the process of digitalization. Commercial banks in Kosovo are also adapting to new standards in product sophistication. One of these products is payments with a bank card, where, bank cards enable the execution of payments without wasting time, in very secure ways, and without any additional costs.

Citizens need different ways of paying so, through this campaign, citizens can be informed about the many benefits offered by contactless bank card payments. Some of the many benefits of contactless payment are:

• Security and efficiency in your payments by enabling payment for transactions for small and daily amounts.
• You save time and you don’t need to withdraw CASH money at ATMs every time, wait in line at bank counters or keep CASH money with you, you can also make purchases and payments online with a bank card.
• Bank card payments can be made on all POS equipment of Kosovo banks, without commission and regardless of the amount you pay, so the commission for card payment is ZERO.
• Card payments are recorded in your bank account enabling better management of personal expenses and finances.
• Card payments help fight the informal economy and prevent the distribution of counterfeit money.

The campaign will take place during the months of June - August 2021 and is expected to have a positive impact on informing the citizens and the Kosovar society about the advancement of the payment market.