Kosovo Banking Association and Visa conclude information campaign "Make payments and online purchases securely"

Kosovo Banking Association and Visa conclude information campaign "Make payments and online purchases securely"

21.12.2021, Pristina

The Kosovo Banking Association in cooperation with Visa has concluded the information campaign during the period September - December 2021 that aimed to inform citizens about the possibilities of online bank card purchases and security issues during online payments.

During the months of the campaign, the Kosovo Banking Association issued articles, informative publications on social networks, and informative videos broadcast on TV and radio channels, explaining the advantages of these payments but also informing about the security aspects and the many opportunities they offer. banks through bank cards.

The rapid development and advancement of technology have also resulted in changing the habits of buyers in making payments.

A Visa survey of online payments and purchases in the Western Balkans region of Kosovo found that 41 percent of people when asked to list all the goods and services respondents are willing to pay with their smartphones, paying bills, is on top of the list, while theater, cinema and public transport tickets come as the second-ranked (35 percent). Third in line are payments in stores, cafes, and restaurants (33 percent). The big-ticket purchases for travel arrangements or furniture are something that 32 percent of the respondents are very much interested in.  Whereas, of the total online purchases, 89% of consumers mainly order products through smartphones.

The Kosovo Banking Association in cooperation with Visa and commercial banks of Kosovo supported this informing campaign which had a positive impact on informing the citizens of Kosovo about the advancements and opportunities that are now offered in the banking sector of payment services.

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