Kosovo Banking Association in cooperation with Visa launch the awareness campaign “Digital Payment Options for Small Businesses”.
Kosovo Banking Association is pleased to announce a new collaboration with company Visa for the launching of the awareness campaign for small businesses in Kosovo on the benefits of digital payment options. In today's world, it is more important than ever for small businesses to adapt to new technologies and embrace digital payment options. Small businesses face many challenges in today's economy, including the need to keep up with changing technologies and consumer preferences. One of the most significant changes in recent years has been the shift toward digital payment options. While many small businesses in Kosovo have already made the transition to digital payments, there are stillmany who have not.
To help address this challenge, Kosovo Banking Association and Visa company are teaming up to launch an awareness campaign that will inform small businesses on the benefits of digital payments, and provide resources to help them make the transition.Since using credit cards responsibly results in better benefits, people have recently turned more towards digital usage. Using cards makes it easier to track spending and stay within budget, and digital payments also offer more flexibility when it comes to purchases, as they can be used in a wider range of situations than cash. Therefore, the number of bank transactions toward digital usage reported at the end of 2022 is 23,971,120,, which represents an increase of 5,790,117 compared to 2021 with an overall 32% increase.
The digital payment awareness campaign will feature information materials through different channels of communication as well as information sessions for small businesses designed to help small business owners and their staff understand the benefits of digital payment options which include increased security, faster payments, convenience, competitive advantage and improved cash flow.
Mr. Vladimir Djordevic, General manager of Visa for South East Europe said:
“Small and medium business are crucial for sustainable growth of local economy.Visa is dedicated to helping small businesses handle the new normal—whether that means accepting contactless payment or shifting business to handle online purchases and orders. This is why we are so proud to be partner of Kosovo Banking Association in this important campaign that will for sure help further development of local market and economy.
Overall, digital payments offer small businesses and enterprises a wide range of benefits,and by embracing digital payment options, small businesses can stay ahead and position themselves for long-term success.
Mr. Petrit Balija, the CEO of the Kosovo Banking Association stated "As a leading advocate for digital banking services and digital payments, we are proud to partner with VISA to promote the adoption of digital payment options. We believe that this campaign will help small businesses thrive in the digital age and continue to drive economic growth and prosperity in our market."