Kosovo Banking Association in cooperation with VISA concluded the information campaign "Digital payment options for small businesses"

The campaign, which aimed to educate and empower small businesses with the knowledge to offer digital payments, has been met with success and had a big impact on businesses across industries.

The "Digital Payment Options for Small Businesses" campaign, which started in April and ended in June, was created to address the need of small and medium-sized businesses to adapt to changing payment methods. With the rise of digital transactions the campaign served as a comprehensive resource to inform small and medium business owners and their staff to understand the benefits of digital payment options, which include increased security, faster payments, convenience, advantage competitive and improving cash flow.


Through meetings, informative lectures and social media tips, the campaign provided valuable insight into the various digital payment options available to small businesses. A wide range of topics were discussed in the information sessions, including various contactless payment options. Out of eighteen (18) visited businesses, there were 103 people trained, who come from different professions and ages throughout different cities of Kosovo, such as: Prishtina, Prizren, Ferizaj, Gjilan, etc Having in consideration the visits that were made to SMEs, including businesses that have not yet been equipped with thermal POS, we believe that this awareness campaign had  positive mpact because some of them have already expressed their willingness to be equipped with POS from the bank.  

It is important to note that POS systems will continue to advance, adapting to the customers’demands and needs. The interest shown by the visited businesses was extremely high and they were fully aware of the benefits that digital payments brings to them.