Kosovo Banking Association in cooperation with Visa launch informative campaign to increase bank card payments in Kosovo and reduce CASH transactions in the economy

This campaign aims to increase trust in the use of bank cards and to positively contribute in the increase of bank card payments in Kosovo and the reduction of CASH in the economy.
Reducing the use of CASH and increasing electronic payments would contribute in combating the informal economy which is often accompanied by CASH transactions, and would also increase competition in the field of payments which brings many benefits to consumers, businesses, and the economy as a whole.
The benefits are numerous including the following: Bank cards offer you security and convenience in your payments, enabling contactless
transactions for small and daily purchases. In times of an ongoing pandemic, the opportunity to pay without contact aids in the prevention of the spread of the Covid-19 virus.
Bank card payments save time as you do not need to withdraw CASH at ATMs every time and carry CASH with you. In addition, with a bank card you can make purchases and payments online, thus saving your time.
Bank card payments are recorded in your bank account enabling better management of personal expenses and finances. Bank card payments reduce the use of CASH, which helps fight the informal economy and counterfeit money.
Bank card payments can be made on all POS terminals of Kosovo banks, without any additional cost and regardless of the amount you pay; the transaction cost for the cardholder is ZERO.
This campaign will take place during September-November 2020 and is expected to have a positive impact for banking clients, for advancing the payments market in Kosovo, and the economy as a whole.